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It's not Diamond. It's Satéur. We are a premium brand on a mission, a mission to make you see the difference before you decide to get a brilliant gemstone.

Our Core Values

Less cost, more perceived value when viewed with the naked eyes.

Perfection is hard to find as most claim but trust us, we have come the closest to it with the Satéur Sparkling Stones. Perfectly cut and brilliantly clear in color, shape and design, we’ve saved you some money for other investments. Thanks to the Satéur Destinee, your pocket will feel heavier while you get something that’s even better than an actual diamond. The Satéur Stone can’t be differentiated from diamond without a professional veiwing equipment.


Cut to make a statement

The Satéur Stone is actually in a league of its own. Come to think of it, it’s Sateur, it isn’t diamond though a diamond looks like it. The unique Satéur Stone is created with a mix of rare ingredients using a top-grade formula to yield artistically crafted, brilliant and pocket-friendly stones for everyone who would rather not follow the bandwagon.

Save the world in our 'big-not-little' way

At Sateur, we have made it a point of note to create a premium-quality stone that has zero-affiliations with conflict. The world and its environment deserves better and we have decided to do our own bit of saving even without wearing capes. Our beliefs and principles coupled with our holistic, and super-affordable design makes the Satéur Stone worth having now that you have the chance.

Our Mission

At Sateur, our commitment is aimed at the challenges of the fine jewelry industry, namely cost and quality. Everyone deserves to own a piece of handsome, premium gemstone without teetering at the yawning edges of the debt hole in the attempt. For a very long time, diamond has dominated the gemstone market and this monopoly has carried on for years with no major disruptions in place.

This is one of the reasons why Satéur came to be because we believe fine jewelry should not be that expensive. Everyone deserves to wear gemstones and not be restrained by a price tag or society’s opinion.

Actually, we don’t consider the Satéur Stone to be a “gemstone” like diamonds are in the traditional sense. Diamonds are usually associated with high cost and conflicts, massive thanks to how they’re mined from the earth and oftentimes than not, either cause harm to the environment or clashes amongst different parties.

For a gemstone with all these attributes, one would think diamonds would be quite scarce to find but that’s not the case. The confusing question is, why spend a ton of money getting something you can find quite easily in jewelry shops all over the place but yet so expensive?

Fortunately, the Satéur Sparkling Stone has come to the rescue as an equally-matched alternative if you would rather not hand over your hard-earned cash to the diamond monopoly. Our experts specifically created the Satéur Stone using rare ingredients processed through a secret, high-end formula to produce its premium-quality brilliance.

The Satéur Stone was designed specifically for people who believe in forging their own path without apology or fear of criticism or opinion. Generally, people would rather follow the road most often travelled to avoid unpleasantness. However, real growth and uniqueness comes from being able to stand out from the crowd even in the face of social conformity.

In the case of gemstones, most people are afraid of wearing fine jewelry that somehow isn’t what is popularly known. Many would rather not wear jewelry at all if they can’t afford the over-priced gemstones to avoid being labeled as wearing ‘fake’ diamond. This is exactly why the Satéur Stone came into being.

To not only disrupt the market but to prove that anyone can decide to go for what suits them, stand their grounds on what’s right or worth their money, instead of blindly following the norm like everyone else.
The Satéur Stone™ comes with a limited 3-year warranty to protects it against damage and any changes in color, clarity or brilliance. We are certain that you will be amazed to know that the Satéur Stone™ matches the diamond on daily use in terms of durability, being almost impossible to scratch, and has a hardness is 8.8 on the Mohs scale.

Your Satéur Stone™ gemstone is guaranteed to remain just as beautiful as the day you bought it and designed to live up to your expectation and more. To the naked eye, there is absolutely no difference between this gorgeous stone and diamond.
We dare you to spot a visual difference when you make a purchase and we will refund you right away. And that’s a guarantee!

The Story of Satéur

Adversity truly births innovation and as cliché as this may sound, Felix Francois found out how true this is in his bid to find a worthy yet affordable engagement ring. An ambitious young man born into a family business focused on fossils and gemstones since 1989, Felix knew the diamond monopoly needed a disruption but not until something happened.

The Satéur brand came into existence in Canada from this incident! Felix Francois had planned his engagement proposal to Michel D’aramitz, a fellow Canadian but to his chagrin, there were no diamond rings affordable enough for this historic event. Who would blame a young man for having a refined taste even if his pockets couldn’t match it at the time?

What to do! The diamond monopoly was as strong as it has always been but as they say, where there is a will, a way must open up. This was the time to break up the diamond dominance in the gemstone market as the price of diamonds had been intentionally raised to increase this advantage, young Felix decided.

He learned all he could about the history of the monopoly, then teamed up with his ‘to-be’ fiancee, Michel D’aramitz who happened to be a gemstone enthusiast. The ingenious young couple pulled their resources together, put in the work and came up with a unique, brilliant alternative more easily-accessible to everyone.

It wasn’t a walk in the park in any way as it took 3 long years of experiments and testing out different strategy before the 2 intrepid Canadians discovered an exclusive formula for combining different rare ingredients to form the sparklingly-cut Satéur Stone which matches diamond in all major aspects minus the price tag and scaling process.

Today, the Satéur brand has a US registered mail address, several warehouses in 5 different countries, namely – Canada, UK, US, China, and Germany, and produces an exquisite lab-made precious stone that costs 1% a fraction of the price of a 2-carat diamond which easily costs up to US$100,000.

In fact, the Satéur brand doesn’t see the Satéur stone as a ‘gemstone’. It’s not diamond. It’s Sateur.

And you deserve one of these beauties. If you can spot one difference visually when you purchase a Satéur Stone, we will offer a refund right away!

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Disclaimer: Names, characters, places and incidents either are products of the author’s imagination or are used fictitiously. This is a work of fiction. Any resemblance to actual events or locales or persons, living or dead, is entirely coincidental.

© Satéur 2019 — All Rights Reserved.

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