Welcome to Satéur, where innovation meets elegance in the world of luxury jewelry. Discover our journey from a visionary idea in Paris to becoming a global leader in affordable luxury gems. Join us in redefining luxury, making exquisite jewelry affordable to everyone.

The Story of Satéur

In the pursuit of an affordable yet extraordinary engagement ring, Felix Francois discovered the need for change within the diamond industry. Born into a family that has specialized in fossils and gemstones since 1989, Felix was well-aware of the market’s shortcomings. His journey to revolution began unexpectedly during a romantic getaway to Paris in 2016.

While planning to propose to his fiancée Michelle at the iconic Eiffel Tower, Felix was shocked by the steep prices of diamonds in the city renowned for love. This setback, coupled with Michelle’s passion for environmental and ethical concerns, led the couple to consider alternatives to traditional diamonds.

Together, Felix and Michelle, decided to leverage their knowledge to create a gemstone that mirrored the beauty of a diamond without the hefty price tag or ethical issues. They extended their stay in Paris to research and experiment with various gemstone possibilities.

After extensive collaboration with leading gemstone engineers and numerous prototypes, the couple finally developed a viable alternative. By 2019, they launched Satéur Gems®, a trademarked diamond simulant nearly indistinguishable from diamonds yet far more affordable.

The venture was a bold step but proved successful. In 2021, they launched Moissanite by Satéur, using only the top 0.1% of Moissanite, ensuring the highest quality and brilliance. This initiative culminated in the creation of lab-grown diamonds by 2023, which reduced costs by 50% without sacrificing quality.

Today, Satéur is not just a jewelry brand but a symbol of how innovation can redefine luxury. Founded in Paris and now a registered trademark in France, the US, UK, Hong Kong, and China, Satéur is recognized globally—and with a comprehensive global warehouse and delivery logistics network, we are proud to have served 100,000 customers across 150 countries.

Satéur represents both quality and value, embodying the brand’s mission of Happiness, Love, and Luxury for All. This shift has not only made luxury accessible but has also challenged the traditional diamond industry, making dream engagement rings a reality for thousands worldwide.

Satéur’s Mission

At Satéur, we believe that everyone deserves to sparkle without the burden of exorbitant costs. Most of us grow up with the idea that a diamond ring, often costing 2-3 times our monthly salary, is the ultimate symbol of love and commitment. The belief that only an expensive diamond can truly reflect the depth of our affection has been passed down through generations, rooted in the perception that luxury and affordability cannot coexist.

However, we believe this narrative is flawed. The diamond industry, which was monopolized in the late 19th century, has artificially inflated prices, positioning diamonds as luxury items that can be financially burdensome. The financial strain of purchasing a diamond ring could potentially hinder one’s ability to secure a family’s future or even enjoy a dream honeymoon.

This is the reality that sparked the inception of Satéur. We founded Satéur on a belief that everyone deserves to sparkle, that luxury doesn’t have to break the bank. Our mission is to revolutionize the jewelry industry by crafting luxurious yet affordable engagement rings that defy the status quo. We achieve this through cutting-edge technology, bypassing traditional supply chains, and innovating at every level.

By utilizing our state-of-the-art labs, we have significantly reduced costs while maintaining the quality and brilliance of our gems. Our lab-grown diamonds, moissanite, and Satéur Gems® deliver the radiant beauty of traditional diamonds but at just a fraction of the price. We’ve effectively brought down prices by as much as 90%.

Satéur isn’t just about selling jewelry; it’s about redefining the meaning of luxury and making it accessible to everyone. We envision a world where expressing love with a sparkling symbol doesn’t have to cause financial stress. A world where over 100,000 customers across 150 countries can confidently choose Satéur, knowing they’re choosing affordable luxury.

At Satéur, we’re changing the narrative and disrupting tradition. We believe that everyone deserves to shine brightly without being burdened by the cost. It’s time to embrace this new era of affordable luxury. It’s time to join the Satéur revolution. Because at Satéur, we believe that everyone deserves to sparkle.

The Vision Of Satéur

Satéur is not just a jewelry brand – it’s a transformative force in the world of luxury. Our vision? To become a global emblem of affordable luxury. We envision a world where the allure of high-quality jewelry isn’t limited by financial status but accessible to all who appreciate elegance.

Born from the belief that everyone deserves a piece of luxury, we’ve leveraged innovation and technology to create luxury jewelry that radiates brilliance, but at a fraction of traditional costs. Today, we are the proud choice of over 100,000 customers in 150 countries, but our journey has just begun.

Our vision goes beyond selling jewelry. We strive to redefine luxury itself, making it a norm, not an exception. We aim to transform Satéur into a global symbol of affordable luxury, a testament to the belief that everyone deserves to sparkle.

Join us in our journey as we redefine luxury. At Satéur, we make the world sparkle, affordably.