How The Satéur Brand Came to Be.
Adversity truly births innovation and as cliché as this may sound, Felix Francois found out how true this is in his bid to find a worthy yet affordable engagement ring. An ambitious young man born into a family business focused on fossils and gemstones since 1989, Felix knew the diamond monopoly needed a disruption but not until something happened.
The Story of Satéur
The story of how Satéur was founded is one that will be told throughout the ages as long as the Satéur brand is alive. Founded by Felix Francois and his fiancée Michelle, Satéur has gone on to become a international super brand unlike anything the world has seen. The intrepid young couple had visited Paris on vacation in 2016 with the aim of getting engaged at the romantic Eiffel Tower before leaving.
Paris had always appealed to Felix particularly, the architecture, the air, the food, the fashion and of course the pulse of the city. He knew right from the beginning that if there was one place he would propose to his girlfriend, it had to be Paris.
So it happened, that in 2016, while vacationing with Michelle in Paris, Felix decided he was going to propose to her. And not just at any spot but at the majestic Eiffel Tower, such a setting was just ideal for any romantic heart.
He didn’t have any engagement ring with him during the trip so he went shopping to get one. Felix had always loved diamonds though he knew them to be over-priced. Being in the city of romance, he believed it might cost less in Paris if he got one there. Unfortunately, the price was even higher than he thought it should be. When the diamond ring price came out of nowhere to be much higher than expected, he was truly shocked. A perfect 3 carat stone costs over $100 thousand dollars!
On a second thought, he remembered that Michelle cared so much about the earth and disliked anything to do with environment degradation or ethnic conflict. These diamonds were possibly conflict or blood diamonds which means Michelle could have an aversion for them.
At this point, Felix realized there was no need to empty his pocket buying diamond. Michelle was a graduate of chemistry, and he was a gemstone enthusiast. He had always been fascinated about the sparkling gemstones and how they were formed for thousands of years.
He made a big decision, one that will change the course of history. After speaking to Michelle about his ideas, she agreed with him. The prospect was exciting and she always loved a healthy challenge.
Together, they decided that there and then, right in the city of Paris, that they were going to create a gemstone that looked like diamond and matched it but without the exorbitant price. They extended their stay in Paris and began to gather information about different gemstones and materials to begin the experiments.
For over a year, they have been working with eight of the best gemstone engineers in the industry to create an alternative that is better than diamonds. They put them through lab tests and produced Satéur prototypes which cost over $1 million before ever being placed into production; but it was worth every penny as this new product will never fail when completed against any diamond on sale today!
It cost tears, money, time, sweat and sleepless nights starting from 2016 resulting in 3 years of experimentation. In 2019, their hard work bore fruit and Satéur Gems® was founded.
In 2021, the Ultimate Satéur Gems®, which can pass a diamond tester, was founded as well.
In 2022, Satéur became a global phenomenal brand and launched several collections including the brilliant Moissanite by Satéur which is 99.7% identical to diamond.
In 2023, Satéur outdid themselves once more, taking another significant leap towards affordable luxury. They successfully cultivated lab-grown diamonds, cutting the costs by 50% without compromising on quality or aesthetics. This monumental achievement transformed the landscape of luxury jewelry, making Satéur the leading brand in the market.
Every single one of these lab-grown diamonds is certified by the International Gemological Institute (IGI), guaranteeing their quality, authenticity, and value. With this groundbreaking innovation, Satéur has redefined luxury and shattered the barrier between dreams and reality.
The impact of this development was immediately visible. For the first time ever, the world’s most affordable diamond engagement ring became a reality, embodying the core of Satéur’s mission: Happiness, Love, Luxury for All.
Most of us grow up with the idea that a diamond ring, often costing 2-3 times our monthly salary, is the ultimate symbol of love and commitment. The belief that only an expensive diamond can truly reflect the depth of our affection has been passed down through generations, rooted in the perception that luxury and affordability cannot coexist.
However, this narrative is fundamentally flawed. The diamond industry, which was monopolized in the late 19th century, has artificially inflated prices, positioning diamonds as luxury items that can be financially burdensome. The financial strain of purchasing a diamond ring could potentially hinder one’s ability to secure a family’s future or even enjoy a dream honeymoon.
This is the reality that sparked the inception of Satéur. We founded Satéur on a belief that everyone deserves to sparkle, that luxury doesn’t have to break the bank. Our mission is to revolutionize the jewelry industry by crafting luxurious yet affordable engagement rings that defy the status quo. We achieve this through cutting-edge technology, bypassing traditional supply chains, and innovating at every level.
By utilizing our state-of-the-art labs, we have significantly reduced costs while maintaining the quality and brilliance of our gems. Our lab-grown diamonds, moissanite, and Satéur Gems® deliver the radiant beauty of traditional diamonds but at just a fraction of the price. We’ve effectively brought down prices by as much as 90%.
Satéur isn’t just about selling jewelry; it’s about redefining the meaning of luxury and making it accessible to everyone. We envision a world where expressing love with a sparkling symbol doesn’t have to cause financial stress. A world where over 100,000 customers across 150 countries can confidently choose Satéur, knowing they’re choosing affordable luxury.
At Satéur, we’re changing the narrative and disrupting tradition. We believe that everyone deserves to shine brightly without being burdened by the cost. It’s time to embrace this new era of affordable luxury. It’s time to join the Satéur revolution. Because at Satéur, we believe that everyone deserves to sparkle.
The Vision Of Satéur
Satéur is not just a jewelry brand – it’s a transformative force in the world of luxury. Our vision? To become a global emblem of affordable luxury. We envision a world where the allure of high-quality jewelry isn’t limited by financial status but accessible to all who appreciate elegance.
Born from the belief that everyone deserves a piece of luxury, we’ve leveraged innovation and technology to create luxury jewelry that radiates brilliance, but at a fraction of traditional costs. Today, we are the proud choice of over 100,000 customers in 150 countries, but our journey has just begun.
Our vision goes beyond selling jewelry. We strive to redefine luxury itself, making it a norm, not an exception. We aim to transform Satéur into a global symbol of affordable luxury, a testament to the belief that everyone deserves to sparkle.
Join us in our journey as we redefine luxury. At Satéur, we make the world sparkle, affordably.
Sparkle Bright, You Deserve It
Big on Size, Small on Price
Celebrate Love, Stay Debt-Free
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Always Perfect Fit, Easy Exchange
Satéur’s Best Selling Engagement Ring
Satéur Destinée Ring™
What is Satéur?
Your key to affordable luxury.
Celebrate your love with our exquisite
engagement rings, featuring our celebrated lab-grown diamonds,
moissanite, and Satéur Gems®, all within your budget.